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With the start of Summer Olympics in London just days away, it only makes sense that Opening Ceremony—the international boutique that gleaned its name and concept from the global games—to celebrate in a major way. In the Covent Gardens neighborhood of London, Opening Ceremony has just opened the doors of its London Olympic pop-up shop.
Opening Ceremony is also celebrating 10 revolutionary years in the retail industry. This store marks their seventh boutique. To commemorate the occasion, they’ve reissued some of their greatest hits from past years and exclusive Olympic collaborations with Chloe Sevigny, Proenza Schouler, Pamela Love and Band Of Outsiders, just to name a few.